Kim Jones, the British menswear designer who left Louis Vuitton in January, will become the artistic director at Dior Homme in April. He replaces Kris Van Assche, who had helmed the menswear arm of Dior since 2007.

In a statement, Jones said: “I am deeply honoured to join the house of Dior, a symbol of the ultimate elegance.” He also thanked Dior CEO Pietro Beccari for the opportunity, the man widely thought to be the mastermind behind the move.