Since 1924 the Loro Piana family has owned and operated their world-renowned textile business, and prior to launching the present firm, the family had been wool merchants since the early 1800s. To say that the Loro Pianas are experts in luxurious fabrics would be an understatement: as the world’s largest producer of both baby cashmere yarns and fabrics, Loro Piana has come to set the benchmark for the finest cloths, thanks to its tireless investment in raw materials and production, and continued technical innovation. Headquartered in Quarona, in the Valsesia district of north Italy, the firm has been producing its own collections of clothes and accessories since the 1980s, in addition to selling its cloths to leading couturiers and tailors, as well as to architects and interior designers.